Market Access Initiatives (MAI) Scheme is an Export Promotion Scheme envisaged to act as a catalyst to promote India's export on a sustained basis.
Financial assistance is provided for export promotion activities on focus country, focus product basis. Financial assistance is available for Export Promotion Councils (EPCs), Industry and Trade Associations (ITAs), Agencies of state government, Indian Commercial Missions (ICMs) abroad and other national level institutions / eligible entities as may be notified. Specified export promotion activities can received financial assistance ranging from 25% to 100% of the total cost depending upon the activity and implementing agency.
More details on MAI Scheme is available at: http://commerce.nic.in/trade/mai_guide.pdf